I Hated Everyone’s Customer Service Department—Until Yesterday
As a rule, I hate calling customer service. Almost anybody’s customer service department. Until yesterday. Yesterday I called a customer service representative at Grand Rapids Chair Company. No, I...
View ArticleB2B Email Marketers: New Opt-Out Regulations Effective July 7, 2008
New rules issued by the Federal Trade Commission in May 2008 require the opt-out process to be simple and easy. The rules say that the opt-out process can’t require any fees or the input of a password,...
View ArticleDemo Quantifies Opportunity. Psycho Makes the Sale.
When assessing a market opportunity, most marketers start with profiling their potential customers based on objectively determined variables called “demographics”. A simplistic winnowing would include...
View Article8 New Additions to the 2009 Big List of B2B Blogs
Thanks to everyone for all the great comments and suggested additions re the Big List of B2B Marketing and Sales Blogs. We continue to find more. This month we’ve got eight more great blogs to add....
View ArticleB2B Blogging: What are You Talking About?
The other day I ran across a neat tool that generates a word cloud for a blog. This is different than a tag cloud. A tag cloud is a cloud of words based on how you’ve tagged your blog posts. As such,...
View ArticleBig List of Blogs Continues to Grow for December.
We continue to find more B2B blogs and receive suggested additions for the the Big List of B2B Marketing and Sales Blogs. This month we’ve got 7 more great blogs to add. Be sure to check them out....
View ArticleWhether It’s a Tree You Need to Move or B2B Products, This Awesome Online...
Perhaps you’ve already watched this video about the Ghirardi Compton Oak. It made the rounds on the Internet a while ago. I think it makes a powerful B2B testimonial—for CAT Heavy Equipment and the...
View ArticleBarry Gets It. In B2B Sales, Face Time Still Matters Too.
Met with Barry a few months ago, a prospective vendor from a Milwaukee-area based company. Actually, it’s the third time in the past couple years he’s made a point to call a week ahead and asked for 15...
View ArticleA B2B Webinar About B2B Webinars
It was an interesting online presentation last week—a webinar on webinars. I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” CMI Founder Joe...
View ArticleCreating Valuable Content for Customers
Rise Above the Heavy Volume of Content by Adding Value My inbox is full, and I’m willing to bet yours is too. For a while now the content marketing floodgates have been open. But customers, prospects,...
View ArticleVisual Content: The Power of Images in Your Blog
We live in visual culture. This is difficult to overstate. Consider a statistic taken from a recent Jeff Bullas blog post. Get this: “Ten percent of photos taken in human history took place in the last...
View ArticleSlideshare Presentation: 10 Inspirational B2B Marketing Quotes
There are many ways for marketers to participate in today’s visual culture. Images have power, even when they are just a vehicle for text. We hope these 10 B2B marketing quotes from a few of the...
View ArticleThe Battery Guy, A Brand Ambassador I’ve Never Forgotten (Except His Name)
Some time ago, I took two of my young grandsons to a West Michigan Whitecaps baseball game. The Whitecaps are the Class A farm team for the Detroit Tigers that play ball in my hometown, Grand Rapids....
View ArticleWhat Does Kevin Spacey Know About Content Marketing?
Actually, more than you might think! The actor (Yes, that Kevin Spacey), director, producer and screenwriter, perhaps better known for his Oscar winning performances as Lester Burnham in American...
View ArticleFood for Thought on Content Marketing ROI
What could happen if you united content, advertising, media, consumer engagement and consumer insight with an interdisciplinary content marketing strategy? We found out when Julie Fleischer, Director,...
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