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I Hated Everyone’s Customer Service Department—Until Yesterday

As a rule, I hate calling customer service. Almost anybody’s customer service department. Until yesterday. Yesterday I called a customer service representative at Grand Rapids Chair Company. No, I...

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B2B Email Marketers: New Opt-Out Regulations Effective July 7, 2008

New rules issued by the Federal Trade Commission in May 2008 require the opt-out process to be simple and easy. The rules say that the opt-out process can’t require any fees or the input of a password,...

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Demo Quantifies Opportunity. Psycho Makes the Sale.

When assessing a market opportunity, most marketers start with profiling their potential customers based on objectively determined variables called “demographics”. A simplistic winnowing would include...

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8 New Additions to the 2009 Big List of B2B Blogs

Thanks to everyone for all the great comments and suggested additions re the Big List of B2B Marketing and Sales Blogs. We continue to find more. This month we’ve got eight more great blogs to add....

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B2B Blogging: What are You Talking About?

The other day I ran across a neat tool that generates a word cloud for a blog. This is different than a tag cloud. A tag cloud is a cloud of words based on how you’ve tagged your blog posts. As such,...

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Big List of Blogs Continues to Grow for December.

We continue to find more B2B blogs and receive suggested additions for the the Big List of B2B Marketing and Sales Blogs. This month we’ve got 7 more great blogs to add. Be sure to check them out....

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Whether It’s a Tree You Need to Move or B2B Products, This Awesome Online...

Perhaps you’ve already watched this video about the Ghirardi Compton Oak. It made the rounds on the Internet a while ago. I think it makes a powerful B2B testimonial—for CAT Heavy Equipment and the...

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Barry Gets It. In B2B Sales, Face Time Still Matters Too.

Met with Barry a few months ago, a prospective vendor from a Milwaukee-area based company. Actually, it’s the third time in the past couple years he’s made a point to call a week ahead and asked for 15...

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A B2B Webinar About B2B Webinars

It was an interesting online presentation last week—a webinar on webinars. I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” CMI Founder Joe...

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Creating Valuable Content for Customers

Rise Above the Heavy Volume of Content by Adding Value My inbox is full, and I’m willing to bet yours is too. For a while now the content marketing floodgates have been open. But customers, prospects,...

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Visual Content: The Power of Images in Your Blog

We live in visual culture. This is difficult to overstate. Consider a statistic taken from a recent Jeff Bullas blog post. Get this: “Ten percent of photos taken in human history took place in the last...

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Slideshare Presentation: 10 Inspirational B2B Marketing Quotes

There are many ways for marketers to participate in today’s visual culture. Images have power, even when they are just a vehicle for text. We hope these 10 B2B marketing quotes from a few of the...

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The Battery Guy, A Brand Ambassador I’ve Never Forgotten (Except His Name)

Some time ago, I took two of my young grandsons to a West Michigan Whitecaps baseball game. The Whitecaps are the Class A farm team for the Detroit Tigers that play ball in my hometown, Grand Rapids....

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What Does Kevin Spacey Know About Content Marketing?

Actually, more than you might think! The actor (Yes, that Kevin Spacey), director, producer and screenwriter, perhaps better known for his Oscar winning performances as Lester Burnham in American...

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Food for Thought on Content Marketing ROI

What could happen if you united content, advertising, media, consumer engagement and consumer insight with an interdisciplinary content marketing strategy? We found out when Julie Fleischer, Director,...

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